Celebrating 15 Years

Pamela

Neferkara

Board Director

Hanna Andersson

Portland,

Oregon

2025 Cohort

Industry

Consumer Products

Area of Expertise

Brand Management, eCommerce and Retail

Immediately Qualified to Serve

Nominating and Governance

Previous Board Experience

Nonprofit, Private

Pamela is an experienced independent board director and brand leader. To the boardroom, she brings a relentless focus on the consumer, a unique combination of strategic brand management and retail/ecommerce expertise and success as a mentor to senior leaders across a spectrum of industries. She is the Founder and Principal of Elmira Street Associates, LLC, a consulting practice focused on governance, brand strategy and angel investment.

Pamela is the sole Independent Board Director, an audit committee member and an advisor to the CEO of Hanna Andersson, an ecommerce retailer of children’s apparel. Pamela also serves on the Main Street Hospitality Group Advisory Board (which functions as the BOD), a family-run boutique hotel owner & operator. Additionally, Pamela is an advisor to senior leadership of Genesco, Inc (NYSE:GCO); to Overtime Sports; and to Serve Robotics (NASDAQ: SERV).

She has previous experience on the board of a non-profit health care organization in the Pacific Northwest where she Co-Chaired the Governance Committee and was appointed to the Executive Committee. Previously, she was the sole Independent Director for Cover FX Cosmetics, an L Catterton investment.

Code of Conduct: Governing Data & Emerging Tech

Boards are no longer observers of emerging technology; they are stewards of how it’s governed. This panel goes beyond awareness to examine how directors can structure oversight, define accountability, and measure governance effectiveness in AI, data use, and digital innovation. Panelists will share practical strategies for building governance systems that ensure transparency, ethical decision-making, and responsible innovation at scale.

Your First Board Meeting: A Director’s Playbook

Designed for aspiring and newly appointed directors, this session offers practical guidance on how to step confidently into your first boardroom. Learn what to expect in early meetings, how to contribute with purpose, and how to quickly build credibility and trust among seasoned peers. Gain insight into board dynamics, unspoken protocols, and the critical questions new directors should be ready to ask and answer.

Tactics that Work: Case Studies in Navigating Shareholder Activism

In this tactical, director-focused session, participants will engage in case-based exercises to dissect real campaigns and pressure scenarios. From activist letters to proxy fights, explore how boards can craft strategic responses that reinforce governance integrity, protect corporate reputation, and align with long-term priorities. Walk away with actionable tactics and frameworks to strengthen board preparedness in the face of growing investor scrutiny.

Inside the Boardroom: Resilience Planning in Action

This interactive session places directors inside the boardroom during moments of disruption. Through tabletop exercises and real-world scenarios, participants will explore how boards can apply structured frameworks to assess geopolitical risk, anticipate threats, and make decisive decisions under pressure. Designed as a classroom-style session, this breakout provides practical tools to strengthen oversight and build a proactive board response strategy in an increasingly uncertain world.

Reputation & Response: How Boards Navigate Shareholder Activism

As shareholder activism intensifies, boards face mounting pressure to defend strategy, protect corporate reputation, and engage stakeholders with clarity. This panel brings together seasoned directors to explore how boards can respond effectively while maintaining credibility, board alignment, and stakeholder trust. Hear real-world insights on navigating activism in today’s high-stakes, high-visibility environment.

Navigating Global Markets: Trade, Tariffs, and Supply Chain Strategy

As global disruptions reshape business models, this panel will explore how boards can navigate the practical complexities of trade, tariffs, and supply chain shifts across regions. Panelists will share how directors are guiding companies through regulatory changes, sourcing challenges, and new market risks, while seizing opportunities for growth and operational agility.

Strengthening Oversight: Risk Management and Board Resilience

This keynote will equip directors to think globally about risk through the lens of geopolitical foresight, cross-border tensions, and long-term instability. Learn how boards can strengthen oversight and guide enterprise-wide resilience by anticipating disruption and embedding a proactive risk culture in a changing world.