Jillian Romero Chaves

Managing Director of Marketing and Community Relations at OREMOR Automotive Group

Jillian Romero Chaves is currently the Managing Director of Marketing and Community Relations at OREMOR Automotive Group and is responsible for spearheading the digital transformation of the marketing and technology strategies of the OREMOR group, along with its various individual dealerships.

OREMOR Automotive Group consists of 15 award-winning dealerships across California with one in Texas and represents multiple brands including Toyota, Nissan, Chevrolet, Hyundai, Jeep, Chrysler, Ram, Dodge, Fiat, Lexus, BMW, Maserati, Alfa Romeo, Mercedes-Benz and Sprinter in addition to Nissan and Dodge commercial Vans. Jillian is the first of the 3rd generation to join OREMOR’s Executive Team of her family owned and operated Automotive group. Since her grandfather founded the group in 1970, OREMOR Automotive Group had genuinely and proudly stood by its values to serve the community in which they do business and where their over 2,000 team members live. With locations in Ontario, Riverside, Orange County, Los Angeles County, San Diego, Temecula, Fresno, and Dallas OREMOR has established a primary network in the automotive community while extending partnerships to leading organizations as a sponsor and business partner.

Under Jillian’s leadership, OREMOR Automotive Group has dramatically decreased their advertising costs while increasing overall consumer traffic using an integrated digital and traditional marketing strategy resulting in over 50,000 annual vehicle sales. As the Managing Director of Marketing and Community Relations, Jillian is responsible for oversight of all marketing aspects of the group including individual and group dealership advertising budgets and is responsible for all sales and service technology software utilized within her group along with the safeguarding initiative of customer data security of over a billion customer records.

Jillian has proudly expanded community relations efforts with the added initiative of cause marketing to continue to optimize and strengthen the support given by OREMOR to the community.   Most notably under her direction, an initiative for dealership on-site dog and cat animal rescue events where almost 100 pets have found their forever homes.

Jillian currently serves at the President of the Ontario Auto Center Advisory Board representing nineteen independent dealerships with over 30,000 new vehicles are annually sold. Jillian has taken a similar digital marketing approach during her time as President in identifying the best platforms to reach and make the most meaningful impressions on a large and diverse demographic audience.  She also serves as a Board of Trustee Member for the Greater Los Angeles Zoo where she continues to commit herself on the marketing committee, being an expert in digital marketing along with serving on the zoo’s new mission and vision committee.

Jillian’s ongoing experience serving on the Executive Board of PCAM LLC, a privately owned parking and transportation company has lent her expertise on the technology and data compliance committees since joining the board in 2014.

At the end of 2019 Jillian founded her own technology startup company Hungry Unicorns LLC with the goal to create technology solutions for businesses across industries. Since then, her and her Hungry Unicorns partner and co-founder Tsega Worku have successfully secured foundational VC dollars to kickstart two technology products within the automotive and event space.  Jillian and Tsega are proud to join the growing ranks of the woman and minority owned start ups within the tech space.

Jillian graduated from the prestigious Webb High School in Claremont and continued her education at Georgetown University in Washington, DC where she graduated in 2011 with a bachelor’s degree in American Studies and a minor in Theater and Performing Arts. During her time at Georgetown, she was an active member of the Leadership in Diversity Student Committee and lent her support within the LGBT community with her acting participation in LGBT written and produced plays. She is a current member of YPO Pasadena Chapter along with the California Club and maintains close community ties in all communities in which her businesses serve.  Her goal is to one day open a community theater for at-risk youth wanting to create a safe place for children to express themselves.