Brooke
Effron
Principal
BWE Consultancy LLC
New York,
New York
2025 Cohort
Industry
Consumer Products
Area of Expertise
Marketing/Advertising
Immediately Qualified to Serve
Nominating and Governance
Previous Board Experience
Nonprofit, Private
With over 25 years of expertise, Brooke Effron’s strategic leadership has driven profitable growth and transformative change for startup and Fortune 500 companies alike. Her unique blend of business and marketing acumen combined with customer-centric innovation has reshaped brands, solved complex organizational problems, and extended reach across diverse industries such as consumer packaged goods, healthcare, media, and technology. Having presented to and influenced a multitude of diverse Boards, she offers distinctive value and perspective to consumer-focused, private growth-stage corporations and would be an ideal independent board member.
Brooke’s impact spans across large consumer brands in the Food & Beverage sector. She has launched portfolios worth nearly $500MM for Lipton, identified production savings of over $100MM for Diageo (NYSE: DEO), and increased the dairy and plantbased F&B category share of Dannon (OTCMKTS: DANOY) by +2%. Her deep understanding of diverse audiences and experience with corporate messaging has amplified brand reach and visibility.
Brooke has delivered strategic advice to C-suite executives across various categories. Noteworthy accomplishments include orchestrating a multimillion-dollar municipal revitalization plan for Tulsa, OK, managing $125MM merger communication for Teladoc (NYSE:TDOC), and reshaping the organizational structure of a global security firm with over 5,000 employees. She also redirected and expanded the market scope of three major B2B, PE-backed technology portfolio companies.
In addition to launching substantial international businesses, Brooke has driven growth for early-stage, founder-owned CPG manufacturers via introducing cutting-edge products, improving communications, expanding customer segments, and resolving managerial obstacles. Brooke also serves as a Board Advisor to three Series A food & beverage companies.
In her capacity as an Executive Auxiliary Board member at the Mount Sinai Health System, Brooke undertakes critical responsibilities. As Assistant Treasurer, she ensured fiscal stability, and as Secretary, she navigates key governance issues. Her dedication extends beyond healthcare to education, particularly in helping at-promise youth as Class Agent for Princeton University’s Annual Giving Fund. And Brooke fosters the CPG/ Wellness Industry through her work as Co-Founder and Governing Council Board Member of The Well Network, a mission-driven community for business advancement via access, education, and mentorship.
Prior to starting her own firm, Brooke was employed in senior level marketing positions within numerous food categories at Unilever (NYSE: UL). She earned an AB (cum laude) from Princeton University and a MBA from The Wharton School of the University of Pennsylvania.
Code of Conduct: Governing Data & Emerging Tech
Boards are no longer observers of emerging technology; they are stewards of how it’s governed. This panel goes beyond awareness to examine how directors can structure oversight, define accountability, and measure governance effectiveness in AI, data use, and digital innovation. Panelists will share practical strategies for building governance systems that ensure transparency, ethical decision-making, and responsible innovation at scale.
Speakers include: Sita Lowman, Nithya Das, Suresh Sharma, Byron Loflin
Your First Board Meeting: A Director’s Playbook
Tactics that Work: Case Studies in Navigating Shareholder Activism
Inside the Boardroom: Resilience Planning in Action
Reputation & Response: How Boards Navigate Shareholder Activism
As shareholder activism intensifies, boards face mounting pressure to defend strategy, protect corporate reputation, and engage stakeholders with clarity. This panel brings together seasoned directors to explore how boards can respond effectively while maintaining credibility, board alignment, and stakeholder trust. Hear real-world insights on navigating activism in today’s high-stakes, high-visibility environment.
Speakers include: Gaby Sulzberger, David Cahoy, Rachael Coffey, Eduardo Gallego
Navigating Global Markets: Trade, Tariffs, and Supply Chain Strategy
As global disruptions reshape business models, this panel will explore how boards can navigate the practical complexities of trade, tariffs, and supply chain shifts across regions. Panelists will share how directors are guiding companies through regulatory changes, sourcing challenges, and new market risks, while seizing opportunities for growth and operational agility.
Speakers include: Titi Cole, Mia Mends
Strengthening Oversight: Risk Management and Board Resilience
This keynote will equip directors to think globally about risk through the lens of geopolitical foresight, cross-border tensions, and long-term instability. Learn how boards can strengthen oversight and guide enterprise-wide resilience by anticipating disruption and embedding a proactive risk culture in a changing world.
Speakers include: Rodger Baker