Personal Brand & Digital Presence

Elevate Your Professional Brand and Optimize Your LinkedIn Profile


August 13 - 15, 2024


9:00 am - 11:00 am
Pacific Time



Craft a strong professional identity and cultivate an influential LinkedIn presence to ignite strategic networking.

Elevate your brand identity and strengthen your LinkedIn presence with this comprehensive three-part program. By leveraging LinkedIn, creating a professional brand platform, and developing a strategic networking strategy, you’ll raise your profile as a leader and viable board candidate.

Course highlights:

Session One:

  • Understand why a professional brand is essential for career growth
  • Identify who you want to target and why
  • Conduct a brand assessment
  • Identify your mission and vision and craft a brand statement

Session Two:

  • Establish a powerful LinkedIn presence
  • Elevate your LinkedIn Headline and About section
  • Identify keywords that align with your brand identity and professional expertise
  • Enhance your visibility and build influence through SEO

Session Three:

  • Learn how to enjoy seeking out different types of networking
  • Audit and expand your networks to establish new, meaningful contacts
  • Hone your networking ask
  • Create an actionable networking plan you can immediately implement


Tuesday – Thursday | 9 a.m. – 11 a.m. PT/ 12 p.m. – 2 p.m. ET


6 hours total, 2 hours per session

Career Level:

All Career Levels


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Local Time

  • Timezone: America/New_York
  • Date: August 13 - 15, 2024
  • Time: 12:00 pm - 2:00 pm

Facilitators & Coaches

Vimari Roman
Be Productive Coaching
Career Strategist, Certified Leadership & Positive Intelligence Coach
Sherry Whittemore
The Dobbins Group
Chief Content Officer

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