Celebrating 15 Years

Brooke

Effron

Principal

BWE Consultancy LLC

New York,

New York

2025 Cohort

Industry

Consumer Products

Area of Expertise

Marketing/Advertising

Immediately Qualified to Serve

Nominating and Governance

Previous Board Experience

Nonprofit, Private

With over 25 years of expertise, Brooke Effron’s strategic leadership has driven profitable growth and transformative change for startup and Fortune 500 companies alike. Her unique blend of business and marketing acumen combined with customer-centric innovation has reshaped brands, solved complex organizational problems, and extended reach across diverse industries such as consumer packaged goods, healthcare, media, and technology. Having presented to and influenced a multitude of diverse Boards, she offers distinctive value and perspective to consumer-focused, private growth-stage corporations and would be an ideal independent board member.

Brooke’s impact spans across large consumer brands in the Food & Beverage sector. She has launched portfolios worth nearly $500MM for Lipton, identified production savings of over $100MM for Diageo (NYSE: DEO), and increased the dairy and plantbased F&B category share of Dannon (OTCMKTS: DANOY) by +2%. Her deep understanding of diverse audiences and experience with corporate messaging has amplified brand reach and visibility.

Brooke has delivered strategic advice to C-suite executives across various categories. Noteworthy accomplishments include orchestrating a multimillion-dollar municipal revitalization plan for Tulsa, OK, managing $125MM merger communication for Teladoc (NYSE:TDOC), and reshaping the organizational structure of a global security firm with over 5,000 employees. She also redirected and expanded the market scope of three major B2B, PE-backed technology portfolio companies.

In addition to launching substantial international businesses, Brooke has driven growth for early-stage, founder-owned CPG manufacturers via introducing cutting-edge products, improving communications, expanding customer segments, and resolving managerial obstacles. Brooke also serves as a Board Advisor to three Series A food & beverage companies.

In her capacity as an Executive Auxiliary Board member at the Mount Sinai Health System, Brooke undertakes critical responsibilities. As Assistant Treasurer, she ensured fiscal stability, and as Secretary, she navigates key governance issues. Her dedication extends beyond healthcare to education, particularly in helping at-promise youth as Class Agent for Princeton University’s Annual Giving Fund. And Brooke fosters the CPG/ Wellness Industry through her work as Co-Founder and Governing Council Board Member of The Well Network, a mission-driven community for business advancement via access, education, and mentorship.

Prior to starting her own firm, Brooke was employed in senior level marketing positions within numerous food categories at Unilever (NYSE: UL). She earned an AB (cum laude) from Princeton University and a MBA from The Wharton School of the University of Pennsylvania.

Code of Conduct: Governing Data & Emerging Tech

Boards are no longer observers of emerging technology; they are stewards of how it’s governed. This panel goes beyond awareness to examine how directors can structure oversight, define accountability, and measure governance effectiveness in AI, data use, and digital innovation. Panelists will share practical strategies for building governance systems that ensure transparency, ethical decision-making, and responsible innovation at scale.

Speakers include: Sita Lowman, Nithya Das, Suresh Sharma, Byron Loflin

Your First Board Meeting: A Director’s Playbook

Designed for aspiring and newly appointed directors, this session offers practical guidance on how to step confidently into your first boardroom. Learn what to expect in early meetings, how to contribute with purpose, and how to quickly build credibility and trust among seasoned peers. Gain insight into board dynamics, unspoken protocols, and the critical questions new directors should be ready to ask and answer.

Tactics that Work: Case Studies in Navigating Shareholder Activism

In this tactical, director-focused session, participants will engage in case-based exercises to dissect real campaigns and pressure scenarios. From activist letters to proxy fights, explore how boards can craft strategic responses that reinforce governance integrity, protect corporate reputation, and align with long-term priorities. Walk away with actionable tactics and frameworks to strengthen board preparedness in the face of growing investor scrutiny.

Inside the Boardroom: Resilience Planning in Action

This interactive session places directors inside the boardroom during moments of disruption. Through tabletop exercises and real-world scenarios, participants will explore how boards can apply structured frameworks to assess geopolitical risk, anticipate threats, and make decisive decisions under pressure. Designed as a classroom-style session, this breakout provides practical tools to strengthen oversight and build a proactive board response strategy in an increasingly uncertain world.

Reputation & Response: How Boards Navigate Shareholder Activism

As shareholder activism intensifies, boards face mounting pressure to defend strategy, protect corporate reputation, and engage stakeholders with clarity. This panel brings together seasoned directors to explore how boards can respond effectively while maintaining credibility, board alignment, and stakeholder trust. Hear real-world insights on navigating activism in today’s high-stakes, high-visibility environment.

Speakers include: Gaby Sulzberger, David Cahoy, Rachael Coffey, Eduardo Gallego

Navigating Global Markets: Trade, Tariffs, and Supply Chain Strategy

As global disruptions reshape business models, this panel will explore how boards can navigate the practical complexities of trade, tariffs, and supply chain shifts across regions. Panelists will share how directors are guiding companies through regulatory changes, sourcing challenges, and new market risks, while seizing opportunities for growth and operational agility.

Speakers include: Titi Cole, Mia Mends

Strengthening Oversight: Risk Management and Board Resilience

This keynote will equip directors to think globally about risk through the lens of geopolitical foresight, cross-border tensions, and long-term instability. Learn how boards can strengthen oversight and guide enterprise-wide resilience by anticipating disruption and embedding a proactive risk culture in a changing world.

Speakers include: Rodger Baker