Marvin Behavioral Health (Former Amazon Health Marketing)





Area of Expertise

Marketing/Public Relations

Previous Board Experience

Nonprofit, Private

Michelle Rider is an award-winning, highly respected, transformational executive and board leader who drives growth for the nation’s most innovative and technologically-forward healthcare and consumer brands.

Michelle held highly visible leadership roles delivering hypergrowth for digital health brands, including Amazon, Teladoc, and MDLIVE. As the Senior Vice President of Marketing of MDLIVE, she was instrumental in driving MDLIVE’s revenue from $300M to $2.7B, contributing 40% of the revenue growth through a nimble digital strategy that included the launch of the first AI chatbot in medicine and multiple firsts in digital and B2B2C partner strategy. As the Head of Marketing for Teladoc, Michelle’s multi-market strategy helped drive its valuation and meteoric rise from a $44M company with only .005% utilization into a global leader that garnered a reputation as the gold standard for digital care.