Mexico City

conversation ON BOARD DIVERSITy


Thank you to our sponsors!
Chair & Co-chairs

Alexandra Ysenburg

Partner — Ezentia Group Executive Search and Leadership Solutions

Amy Glover

President and Founding Partner — Agil(e)

Claudia Hardy

Partner — Ezentia Group Executive Search and Leadership Solutions

Caty Ollivier

Director — Ezentia Group Executive Search and Leadership Solutions

Vip keynote panelists

Gina Diez Barroso

Board Director — Santander Bank

Gina Diez Barroso is a successful entrepreneur and philanthropist committed to the development of design and innovation projects. With more than 30 years of experience. She is the founder and CEO of Grupo Diarq, one of the most important international design, architecture and real estate development companies in the country, with more than 600 employees, having offices in Mexico and the United States. She is the founder and president of CENTRO, the first university in Mexico focused on creative studies with a strong emphasis in business and entrepreneurship. Founder of Diez Company, Leading firm in the country, dedicated to lighting design, manufacturing and export. President and founder of Dalia Empower, a global initiative created to empower women under a unique educational methodology, enabling their soft and hard skills, Dalia is the first international integrated platform with a global network for women. Gina Diez Barroso is also the founder of the Diarq foundation, a non for profit, dedicated to eradicating domestic violence and bullying in schools. Her second non for profit is Pro-Educacion CENTRO foundation, which grants merit-based scholarships to students pursuing degrees in creative studies. Gina Diez Barroso is an active board member of several companies and an advisor for numerous international and national organizations. She is the only Latin American member of C200, Global Women Business Leadership Organization, also a member of WPO, Women President Organization. Mrs. Diez Barroso is the representative of Mexico at the W20, women initiative of the G20. Also named the Mexican woman in charge of the Business Leader Task Force "WBL" which reports directly to the G-20. She is an enthusiastic business and motivational orator, having spoken at numerous business schools and conferences across the United States, Latin America and Europe.

Silvia Dávila

Regional President Latinamerica Danone Dairy — Danone

Silvia began her career in 1989 at McDonald's Mexico and later joined the Procter & Gamble team in 1992, as part of the Marketing staff. In 2004, she signed with Mars Mexico, where she performed the roles of General Manager for the Chocolates division and General Manager for the Pet division. In 2014, she became VP and Global Food Chief Marketing Officer for Mars in Belgium. In 2017, she returned to Mexico and was appointed Regional President, Latin America at Danone Dairy. Silvia is a member and fellow of IWF (International Women Forum), UNITEC Adviser and she ́s leading Inclusion & Diversity Group between Business Coordinating Council in México and United Nations Global Compact to promote gender equality. She graduated with honors from the BA of Marketing at UNITEC, then completed a Master’s in Business Economics at the ITESM CM. She took postgraduate courses at IMD in Lausanne, Switzerland; Harvard Business School and the Women in leadership, managing in complex situations course at INSEAD, France.

Luz Adriana Ramírez

Country Manager — Visa

Luz Adriana Ramírez Chávez has been Country Manager of Visa Mexico since August 2013. She brings more than 20 years of extensive experience in consumer and commercial finance to Visa. Mrs. Ramirez Chavez is responsible for all operations in the country, including business development and client relationship management with financial institutions, merchants, and partners across Mexico. Mrs. Ramirez leads all Visa Mexico efforts to advance digital transformation by collaborating closely with all industry players to accelerate the adoption of secure innovative payments technology to boost digital and financial inclusion. She is Vice-president of the Executive Council of Global Enterprises (CEEG), Mrs. Ramirez Chavez is part of the Mexican Association of Executive Women committee (AMME), she also is counselor for “Women-In” and has participated in the American Chambers’ Diversity and Inclusion committee. Before Visa, Luz Adriana worked for seventeen years in diverse business areas of General Electric and leaded the Latin America’s GE Women Network. She was born in Mexico City, holds a Bachelor’s Degree in Chemical Engineering from Universidad La Salle and a Master’s Degree in Business Administration from Universidad Autónoma de Nuevo León, Monterrey.

Emilio Cadena

CEO — Prodensa

Emilio Cadena is CEO of Grupo Prodensa, a consulting company responsible and part of over a thousand projects of foreign companies establishing operations in Mexico.  He is the current President of the board of the U.S.-Mexico Foundation, in Washington DC and current board member of Mexico’s Business Council (CCE).  In addition, he is currently a board member of the American Chamber of Commerce Mexico,  member of Mexico’s Business Council Steering Committee for NAFTA Renegotiation, and part of the Border Transformation Working Group of the US-MEXICO CEO Dialogue, coordinated by Mexico’s CCE and the US Chamber of Commerce. He is a former member of the board of directors of the Pacific Council on International Policy, former President of INDEX, Manufacturers for Export Council of Mexico for the period 2014 – 2015, former President of the Manufacturer for Export Association of Nuevo Leon from 2010 to 2011, and former board member of Nuevo Leon Chamber of Industry from 2010 to 2011. Emilio received a Bachelor’s Degree in Mechanical Engineering from the Monterrey TEC and an MBA from the University of Hartford, Connecticut.  He has over 20 years of experience in promoting foreign investment to Mexico.

José María Zas

CEO — Former President and CEO American Express Mexico, Brasil, Argentina and LAC Global Insurance Business

José Maria Zas, PhD was President and CEO for American Express Mexico, Brazil, Argentina, Latin America, Puerto Rico and the Caribbean. He was also responsible for the International Insurance Business (2010-2020). In this capacity he was responsible to manage the business in more than 40 countries as well as the commercial relationship with more than 60 leading banks, insurance companies and business partners. Jose Maria principal objective was to develop the strategy to increase American Express’ leadership in the premium segment through high valued products and services, as well as to develop new businesses targeted to non-traditional consumer segments in order to generate outstanding growth and business results for American Express International. Jose Maria started his career with American Express in 1990, he was President and CEO for Argentina (2004-2010), President and Commercial Director for Latin America and Canada (1995-2003) and Vice President of Human Resources for Latin America. He graduated with honors in Social Sciences at Universidad Argentina de la Empresa, holds a PhD in Business Administration by Universidad de Belgrano, and also a Master in Business Administration from the IAE School of Business. Jose Maria developed his leadership skills at Wharton Business School in Pennsylvania where he attended several programs, in 2012 he participated in the Global CEO’s Program from IESE Spain which consisted of three blocks of conferences in Sao Paulo, Philadelphia and Shanghai. In the year 2017 he obtained the Directors Program Certification from INSEAD Business School in France and in 2018 he participated in the Singularity University Development Program in California. Jose Maria was professor of Business Administration and Strategic Planning at Universidad Argentina de la Empresa, , Universidad de Belgrano and is currently guest professor at IPADE and IAE. He was President of the Board of Directors of American Express Bank Mexico and Chairman of the Board of American Chamber of Commerce of Mexico (2015-2017) , he was also Board Member of Junior, Achievement and represented American Express Bank Mexico in the Mexican Bank’s Association, in the Board of Communication Council of Mexico and also in the Board of the Executive Global Companies Council. Jose Maria resides in Mexico City, is married and has three children. His hobbies are golf, moto riding, theatre, art and reading. 

Octavio Alvídrez

CEO — Fresnillo Plc

Octavio Alvídrez has extensive experience within the mining industry having previously held the position of General Manager of the Madero mine operated by Penoles, which is one of Mexicos largest mines. Mr Alvidrez joined the Penoles Group in August 1988, since then he has held a number of senior operational and financial positions across Penoles (Treasurer and Head of Procurement) and Fresnillo (Head of Investor Relations in London). Mr Alvidrez is the current President of The Silver Institute, a director of the Lowell Institute for Mineral Resources of the University of Arizona, a member of the Mexican Mining Chamber and a Vice-president of the Advisory Board of the School of Mines of the University of Guanajuato, Mexico.

Director coaches

Alejandra Martínez S.

Founder and CEO — Analyse Professional Services

Corporate Boards


Magdalena Carral

Founder and Partner — CarralSierra

Corporate Boards


Anna Raptis

Founder — Amplifica Capital

Corporate Boards

Mujeres Invirtiendo

Laura Tapia

Independent Consultant — Brand Capability Strategist

Corporate Boards

GEMSO- Grupo Empresarial de Sonora; Canasta Rosa

Mónica Loaiza

Independent Board Member

Corporate Boards

American Express México, Grupo Devlyn

Karen Mauch

Founder and Partner — KMEX Strategies

Corporate Boards

Centro Financiero BHD Leon, Operadora de Servicios Mega

Anna Raptis

Founder — Amplifica Capital

Corporate Boards

Mujeres Invirtiendo

Laura Tapia

Independent Consultant — Brand Capability Strategist

Corporate Boards

GEMSO- Grupo Empresarial de Sonora; Canasta Rosa

leadership committee members

María del Carmen Bernal

Partner — MAREAConsulting; Mexico Delegate W20

Adriana Berrocal

Partner — Deloitte

Andrea Castro

Partner — Zimat

Mario Focil

Operational Secretary of Administration — Federal Court of Administrative Justice

Cristina Massa

Partner — Gonzalez Calvillo, S.C.

Fernanda Merodio

Senior Director of Distribution — Hemisphere Media Group (HMTV), President WICT Latam

Bettina Vogt

Partner — Ezentia Group, Executive Search and Leadership Solutions

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