Katie Bayne is a strategic business advisor who blends marketing ingenuity with business transformation experience to help clients thrive in a global marketplace. As the Founder of Bayne Advisors, a strategic consulting and advising firm, Katie partners with client companies to solve complex challenges that impede progress. She’s a digital pioneer, focused on delivering custom solutions to build brands, embrace globalization and accelerate results. Katie is also a Senior Advisor at Guggenheim Securities, working on opportunity identification and workforce development.
A longtime marketing, strategy, and general management leader at Coca-Cola, Katie worked in various roles of increasing responsibility, eventually becoming the Chief Marketing Officer, North America, and then the President, North America Brands. Under her marketing leadership, Coca-Cola won multiple Lions, Pencils, Effies, Clios, and an Emmy, reenergizing legacy brands and building new ones. And as President, her business unit beat all goals for value generation and share growth.
Across her career, Katie has assembled a powerful business network and deep global experience. She has worked around the world, including four years in Commercial Marketing for Coca-Cola South Pacific based in Sydney, Australia, and later as an internal Global Center across all business units. Since 2003, she has served as an Independent Board Director on five public companies and one private, in the varied businesses of home building, specialty retailing, baby/beauty, and cannabis. Katie currently serves on the Board of Directors of The Honest Company, where she is on the Audit Committee and Chairs the Compensation Committee. She serves on the Audit Committee of Acreage Holdings. And, she is on the Nominating and Corporate Governance Committee of Eargo.
Katie has a BA and an MBA from Duke University and is a member of the Board of Visitors at Duke’s Fuqua School of Business. She is also an Executive Board Member of the Cox School of Business at Southern Methodist University. Additionally, she is Co-Chair of the Campaign to Mitigate Vaccine Hesitancy for the Creative Coalition. Born in Perth, Australia, Katie lives with her family in Atlanta, Georgia.